![]() It wasn’t because of some amazing business/sales/marketing skill.” “The success of Redshift so far has been because of the product and the effort we put in it. “We’re rendering programmers and we should be focusing on exactly that,” commented Redshift co-founder and CTO Panos Zompalos in a thread on the company’s forum. Why does Redshift want to sell up to Maxon?įor Redshift Rendering Technologies, the motivation for the deal seems to have been very similar to that of fellow render engine developer Solid Angle when it sold up to Autodesk in 2016: being part of a larger company helps with the parts of running a business that aren’t related to software development. The software is in use at studios including Technicolor, Polygon Pictures, Digital Domain and Blizzard Entertainment, on projects including Black Panther, Aquaman and Captain Marvel. Since its launch in 2014, Redshift has quickly become one of the most disruptive tools in visual effects.Ī rare example of a biased GPU renderer, it was also one of the first GPU render engines to make significant headway into visual effects production – in large part, thanks to its combination of speed and stability. ![]() The deal was announced at NAB 2019.īoth firms have stated that pricing, licensing and development roadmaps for Redshift will not change, and that Maxon will continue to support non-Cinema 4D editions of the renderer. Maxon Computer has acquired Redshift Rendering Technologies, developer of the Redshift GPU production renderer, and all of its staff. ![]() Posted by Jim Thacker Maxon buys Redshift ![]()
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